Idea of entrepreneurship was transformed throughout several centuries, and today it is widely accepted that this concept can be disclosed through the personality of entrepreneur who is a driving force of development of small enterprises as a whole.Purpose: disclosure of psychological aspects Ornaments of a person of entrepreneur as one of the main factors influencing the process of small enterprises development.Results:Primary importance of the personality of entrepreneur as the subject predetermining an orientation and intensity of small enterprises development is conceptualized.
Need of use of a subject and methods of psychology, economic psychology for an explanation of a phenomenon of small enterprises development is disclosed.Practical implications: the research results can be used for improvement of the effectiveness of small enterprises Lift Capacitor activity.DOI: http://dx.
doi.org/10.12731/2218-7405-2013-7-46.